Bravo! Foods Partners With Tabatchnick Fine Foods to Introduce Slammers(R) to School Hot Lunch Programs Nationwide
July 18, 2005
NORTH PALM BEACH, Fla., July 18 /PRNewswire-FirstCall/ -- Bravo! Foods International Corp. (OTC Bulletin Board: BRVO - News), a brand development and marketing company that manufactures, promotes and distributes vitamin- fortified, flavored milks, announced today that Tabatchnick Fine Foods, Inc. will introduce the latest version of Bravo!'s popular Slammers® fortified milk drinks at the upcoming School Nutrition Association Annual National Conference. The nutritious product will be introduced into public school hot lunch programs nationwide through government Commodity Food Programs, including USDA exchange programs, state and federal commodity rebate programs, and state and federal fee-for-service programs.
Tabatchnick Fine Foods, a well-known quality re-seller with more than 100 years' experience in the food industry, has established relationships with public school systems nationwide and has been selling high-quality and nutritious food products through government Commodity Food Programs to public school lunch programs for more than eight years. Under a written agreement with Bravo!, Tabatchnick will distribute Bravo!'s Slammers® through a co- packaging agreement with Farmland Dairy of New Jersey.
Bravo! CEO Roy Warren said, "We are excited to introduce this latest formulation of Slammers nationwide. While we have been developing ways to sell our quality Slammers to schools for some time through a-la-carte and vending, a relationship with Tabatchnick allows Bravo! to introduce our high-quality milk drinks to hot lunch programs nationwide using an established vendor with the USDA, state commodity food programs and the School Nutrition Association in an immediate and cost-effective way."
Tabatchnick is introducing Bravo!'s specially packaged Slammers® at the School Nutrition Association Annual National Conference, July 17-20, 2005 in Baltimore, Maryland. This version of Bravo!'s popular Slammers® 100% milk drinks will be packaged in a Tetra Pak, an 8 oz. shelf stable box and meets USDA nutritional guidelines for school systems nationwide.
Bravo!'s most popular Slammers® 100% milk drinks will be available for government school hot lunch programs in seven different formulations and five flavors, including lactose free and low fat white milk lines. Slammers® for schools are low fat, reduced sugar, and vitamin fortified and come in Chocolate, Strawberry, Vanilla, Orange Creme, and Banana as well as white milk.
Ben Tabatchnick, president of Tabatchnick Fine Foods, said, "Our goal has always been to provide healthy, nutritious food to school hot lunch programs nationwide that are branded, packaged, and formulated in ways that encourage kids to eat and drink nourishing foods."
Tabatchnick continued, "Bravo!'s unique Slammers® exceed our expectations, providing a nutritious alternative to traditional dairy products that have limited shelf-life and require extended refrigeration. We look forward to the successful introduction of Bravo!'s Slammers at the School Nutrition Association's annual conference."
Last season, Tabatchnick Fine Foods sold 200 truck loads, or 14 million units of its previous milk brand. The Company has already pre-sold three million units of the specially packaged Slammers®, or about 43 truck loads.
About Bravo! Foods
Bravo! Foods International Corp. (OTC Bulletin Board: BRVO - News) develops, brands, markets, distributes and sells nutritious, flavored milk products throughout the 50 states, Mexico and nine Middle East countries. Bravo!'s products are available in the United States and internationally through production agreements with regional milk processors. Bravo!'s popular milk drinks currently are available under the brand name Slammers®, and can be purchased in retail outlets throughout the country and in some international markets.
Bravo! Foods' Slammers® are now available at more than 30,000 stores nationwide, including such popular chains as: 7-Eleven, A&P, Associated Grocers, BI LO, Brunos, C/S Metro, Dutch Farms, Giant Food Stores, Jewel, Mars, Pathmark, Piggly Wiggly, Ralph's, Safeway, Sam's Club, Shaw's, Shop Rite, Speedway, SuperTarget, Unified, Waldbaums, Walgreens and White Rose.
For more information visit: http://www.bravobrands.com or http://www.otcfn.com/brvo .
Contact: Roy Warren, CEO Bravo! Foods, 561-625-1411 or James Dryer, Investor Relations, 561-837-8057 or Jamie@otcfn.com .
Safe Harbor under the Private Securities Litigation Reform Act of 1995: The statements which are not historical facts contained in this press release are forward-looking statements that involve certain risks and uncertainties including but not limited to risks associated with the uncertainty of future financial results, regulatory approval processes, the impact of competitive products or pricing, technological changes, the effect of economic conditions and other uncertainties as may be detailed in the Company's filings with the Securities and Exchange Commission.
Source: Bravo! Foods International Corp.
www.bravobrands.com